THE DIFFERENCE

What's the big deal about ElimiTaste? Isn't gum all the same?
The simple answer is...No! Gum is like any other product. There are good and bad gums. We have built our company around manufacturing a premium line of products that is far superior to the competition.

We use expensive, top quality ingredients, and we rely on our growing, and loyal customer base that truly appreciate the ElimiTaste difference.

To understand the difference between ElimiTaste and our competitors (Eclipse, Dentyne Ice, Orbit, Trident White, Ice Breakers, etc.) you may want to understand our company, our strategy, and our philosophy.

These other brands are all owned by 3 major candy companies. They lock up the shelf space at every retailer under the sun. They bombard us with television commercials, famous spokespeople, etc. They then manufacture their gum in the most inexpensive way possible. No one would argue that their strategy is volume. This means a lower quality product. A commodity if you will. While some of the flavors may offer enjoyable taste, the products are simply mass produced to catch a certain percentage of the consumers taste. We don't knock these companies. They do quite well. This just isn't our strategy or goal.

We developed the ElimiTaste line of gum after asking, and listening to you: The Consumer. We realized that even though these companies own aisles and aisles of space, there were, and are, many consumers that wanted more.

Formulating a Sugar Free, and Aspartame Free chewing gum that uses Xylitol exclusively was not an easy task. Our ingredients are far more expensive than the competition. Yet, we have to sell our gum at roughly the same price because that's what customers desire. So, we produce a high quality product, that costs more, and we work on smaller margins.

SmokeScreen is the first gum on the market that actively reduces the aftertaste and bad breath from smoking cigarettes, cigars, and pipes. With 25-30% of the world consuming tobacco products, we recognized the need for a chewing gum that freshens the smokers breath. We have experienced a massive amount of new business from the smoking community that was chewing the other brands simply "because it was at the store." Neither of our chewing gum flavors are short term, cheap cover ups. We offer premium mint flavors and our gum neutralizes bad breath.

The list goes on, but the difference is clear. We're in a competitive market, but we offer quality. We stand behind our products and we have over 1 million (and growing quickly) satisfied customers. So whether you buy the gum online, at a store, or just visit our site or tell a friend: We appreciate it.

Experience the Difference: ElimiTaste.